When you want to establish a new website or blog there are certain rules and steps that must be adhered to promote your website. Of primary concern to the website or blog owner are three key issues.
The three key issues to be concerned with are 1) what is my website or blog going to be about, 2) how am I going to increase the number of people searching for or viewing my site and 3) how best can I attract the attention of search engines to be visible.
There certainly are other issues to be thinking about but these are the top three concerns that need to be addressed before any word is typed into the text editor.
Creating a site worthy of trust and many loyal fans, followers and readers, has to be planned from the outset in order to be successful.
There are so many, possibly too many websites and blogs online at this time and new sites being created and uploaded each day.
Planning your site in detail beforehand is critical for success. If the upfront planning is not done correctly you risk creating a site that could lead to great disappointment.
If your goal is to help your readership in some way, whether it be for educational purposes or for entertainment, you owe it to yourself and more so to your readers to create a site that sends the message and ideas in the best way possible.
1) What is the blog going to be about?
Determine what your area of expertise or subject matter is going to be. I suggest you be as specific as possible here. A site that covers a broad topic or a range of different topics can be difficult to maintain.
And to do this well is a daunting task. Unless you have a staff that can help you with this type of site consider a more focused subject area.
If your site is about computers for example, then you may want to focus on reviews of the latest brand of computers. This can be targeted even further. Maybe review only laptop computers or mobile devices. This brings a more laser-like focus to your site.
2) How do I attract search engines to my site?
Once an article, infographic or video is created the content is placed on the site and the creator of the content hopes and prays for readers to find the information.
I can tell you from my experience that this is not a strategy that works. It never worked and never will work. There are thousands of blogs being created each day, so let’s try a different technique.
Once your content is created you must let the search engines know that you have updated your site with juicy, awesome content. But rather than wait for the search engine spiders to find your site, which could take weeks; especially if your site is brand new.
Head over to pingler.com and paste in the url of your new piece of content. This site will notify all the search engine spiders that they need to come and visit your site and index your new masterpiece.
If you have created a video, which I suggest you do as often as possible for your site; there is a plugin available to ping Google your video sitemap.
This only applies if you have a site or blog based on the WordPress content management system. The plugin is created by Tradebooster. Just do a search in the WordPress plugin depository.
For new sites, this plugin works wonders. Usually, the Google search engine can take up to a month to index your new site and content. This is way too long, especially if you have something great to share.
But this little plugin will create a video sitemap and let Google know right away that your new work need to be indexed.
Sometimes you will see the new content in the Google search engine in under a couple of hours. It’s that fast and potentially faster once Google has become acquainted with your site.
Understanding search engine optimization will be very useful as well. Seo is a large subject and really not for this article. To learn more about seo consider doing some research at their Google+ business page Toronto seo company .The business is owned by J Clayton, a Toronto seo expert. They help many businesses of all sizes increase their online rankings. They may not be for you but I consult with them at times to give me a boost with my seo. They are quite costly for seo advice but you may not need their help after doing your research. At a later date I will ask the owner to contribute to this site and share his search engine optimization techniques. His innovative seo expertise will be helpful to many reader s of this site.
3) How do I get search engine traffic to my site?
This is the most difficult to accomplish of the three concerns. You can’t assume that readers will somehow magically discover what you have posted on your site. What is need now is the promotion of your content.
You can tweet the new article or posting. Another promotional techniques is sharing what you have done on Facebook or similar sites. Emailing certain individuals about what you created also works well but only if the information applies to them and you feel the information will be of value to them.
Now go ahead and start to create a great site because you know how to pre-plan a site that will be off to a great and hopefully be doing well for years to come. Watch the video below for more ways to get your site started on the right foot.